Investing In Premium Trucks Attracts More And Better Drivers

Commercial trucking plays a major role in the American economy. About 70% of the U.S. freight moved each year is handled by trucks. Commercial trucking generates over $700 billion each year. However, a shortage of drivers is threatening the smooth functioning of the trucking industry. Companies large and small are finding it difficult to attract and retain well-trained, experienced, dependable truck drivers. One effective strategy a growing number of trucking companies are using to attract the good truck drivers they need is investing in the purchase of top of the line premium trucks.

Truck drivers tend to gravitate towards companies with high quality, well-maintained, premium trucks. With the looming driver shortage that is threatening to hurt this very lucrative, essential industry, savvy trucking fleet owners are paying attention to this fact and upgrading the quality of their fleet. One in five drivers who leave companies do so because the trucks they are asked to drive are old, not properly maintained, lack the right safety technology and don't run well. On the other hand, companies with the premium trucks find it easier to attract and keep all the drivers they need to succeed and grow. 

There are several simple reasons truck drivers want to work for trucking companies that have premium trucks. Truckers get paid based on the number of loads they haul and how many miles they drive. A premium truck enables a driver to transport loads over longer distances faster and easier. Plus, premium trucks work better and the driver does not
have to waste precious time and miss out on the opportunity to make more money because the truck they drive regularly breaks down and has to be repaired. Safety is another reason drivers want to work for companies with the best trucks. Truck drivers want to know they can make their runs in inclement weather and rough terrain safely.

For trucking companies that want to ensure operational consistency and attract and keep top-caliber truck drivers, bolstering their fleet with new premium trucks is a good and smart strategic move. It enhances the company's image in the eyes of the drivers, shows they take driver safety and comfort seriously and want to make sure their drivers can
make as much money as possible. In an industry where keeping drivers happy and on the job is more important than ever before, investing in the premium quality trucks drivers enjoy driving is a winning strategy. It signals to drivers their safety, comfort and economic successes is important to you.

Purchasing premium trucks benefits trucking companies in other ways. Customers will be more likely to do business with them because they know their trucks will be able to get to their destination on time while keeping the items being transported well protected. Good trucks are quality assets that add value to a trucking company. By having quality assets, a trucking company will be better positioned to get and keep good drivers and attract more business and take advantage of the lucrative opportunities available in the marketplace. Investing in premium trucks can lead to a great return on investment. 

Buying high quality trucks gives trucking companies the stability and flexibility they need in these uncertain economic times. Plus, it gives them the additional operational diversity they want as they handle challenges associated with the safety, efficiency and accountability of their fleet and their drivers. Investing in premium trucks can help trucking companies address some of their unique business challenges. It changes the way potential customers view you. They are more confident that fleet owners with new premium trucks will understand their business concerns, deliver the cargo intact and on time and will not leave them in a bind.

Purchasing a fleet of brand-new, premium make and model trucks is a major step. But if you talk to drivers, their consensus perspective is investing in premium quality trucks puts your company on a higher level. It shows your long-term vision for your company takes into consideration what drivers want and how best to provide them with it. When
a company gives drivers new, premium brand trucks with the latest safety, communication and infotainment technology to drive, it means they want to give drivers the chance to earn a huge salary. That enhances the company's image and attracts the top drivers.

Investing in premium trucks provides trucking companies and drivers working for them with a variety of very important benefits. The company is viewed as a “premium brand”. Plus, it sends a strong message to the drivers that the trucks will be well maintained and they will be able to earn a high salary. The trucks will consistently deliver good fuel economy and performance, intangible and hidden costs that can negatively impact pricing loads are eliminated and uniform fleet management will be easier. When there is an entire fleet of new, high-quality trucks, every driver will be able to get lots of good loads.

When trucking companies invest in premium trucks, it creates a win-win-win proposition. Customers can hire those companies confident their cargo will be properly protected and arrive on time and intact. Drivers will be driving excellent trucks that run well and have all the latest driver-assistance and safely technology that enables them to make
more trips and more money more comfortably. Company owners will have their pick of the best drivers and jobs, make more profit and be able to quickly pay off their trucks. It can be of great benefit to all involved when trucking companies make the commitment to get premium trucks.

Companies actually save money when they build their fleet using premium quality trucks. These vehicles have powerful, durable engines and transmissions that work smoothly for many years when they are properly maintained. The new trucks also have a diverse range of technologically advanced safety systems designed to protect the driver, the truck
and the cargo being transported. These safety systems qualify the company to get lower insurance rates that can save them thousands of dollars. When drivers are happy, they are more productive. When customers are happy they spend more money. And safer trucks makes the drivers, customers, insurance company and the trucking company owner happier.

There is a growing shortage of truck drivers. Some companies respond to this by cutting corners and still lose drivers. Some bold, savvy, trucking companies deal with it in another way. They invest in premium quality trucks drivers and customers love. Many of those companies now have a waiting list filled with some of the best trucking industry drivers from which to choose and a growing roster of lucrative clients. The decision to invest in the best trucks is already paying dividends. Offering drivers premium trucks that they enjoy using and treating them well, has helped many of the most successful trucking companies to attract more and better drivers even during a driver shortage.

Sources:

https://www.transportation.gov/data
https://www.bts.gov/topics/freight-transportation/description-bts-freight-data-programs
https://truckingdatabase.com/
https://www.bls.gov/opub/mlr/2019/article/is-the-us-labor-market-for-truck-drivers-broken.htm
https://www.truckinginfo.com/10136441/premium-equipment-brings-higher-caliber-drivers